New Version of Windows Marketplace For Mobile

Microsoft is putting the finishing touches on changes to their mobile application store, Windows Marketplace for Mobile. Most of the changes are targeted at independent software vendors, but there are a few nice things in store for you and I.

Perhaps the change that Windows Mobile users will like the most is that you will be able to install applications from the store onto storage cards in the phone. Windows Mobile has long allowed one to install applications to storage cards (unlike Android) and therefore avoid using up the small amount of built-in storage space of most phones. It was disappointing then, that the Marketplace installation process did not allow users to designate where to install applications.

The Marketplace has different geographic catalogs, and now users will be able to browse and purchase applications from any of these catalogs. For example, if an application is only available in the U.S. catalog, a French user can now find and purchase that application. The cost of the application will be automatically converted to the local currency.

The remaining changes for software vendors, should benefit users too by encouraging more vendors to sell their application through the Marketplace. The changes for ISVs include:

- Free application submission for multiple catalogs. Previously if a vendor wanted their app listed in more than one catalog they were charged $10 for each additional one. The initial submission fee of $99 still applies.

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